Celebrating 10 years of shared success

Ten years ago we launched AdSense to help publishers earn money by placing relevant ads on their websites. I can still remember the excitement and anticipation as AdSense went live that first day.
Our small team huddled together in a cramped conference room, and right away we saw that publishers were as excited about AdSense as we were.
Fast-forward 10 years, and AdSense has become a core part of Google’s advertising business. The AdSense community has grown to include more than 2 million publishers, and last year alone, publishers earned more than $7 billion from AdSense. AdSense is a community that thrives because of all the content creators we are so fortunate to partner with. Their stories inspire us to do our part to make AdSense great.

On this occasion, it’s especially inspiring to hear the stories of partners who have been with us since the very beginning—like a retiree in New Zealand who was able to pursue her dream of writing about her garden, a tech support expert in Colorado who can spend more time with his kids, and a theme park reviewer who now sends employees around the world to test and review rides—all thanks to money earned from AdSense.

As part of our 10th anniversary celebration, we hope you’ll tune into our live Hangout on Air today at 10 a.m. PDT (5 p.m. GMT) on the AdSense Google+ page. I look forward to joining several of our partners to share stories from the early days of AdSense, talk about how we’ve all grown since then, and discuss the future for publishers and online advertising. And if you want even more 10th anniversary celebration, just visit our AdSense 10th anniversary page at any time.

Sourche

20 Top Predictions for Life 100 years from Now

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Although predictions about the future are fun to read, their record for accuracy is generally pretty poor.

Last week we asked readers for their predictions of life in 100 years time. Inspired by ten 100-year predictions made by American civil engineer John Elfreth Watkins in 1900, many of you wrote in with your vision of the world in 2112.

Many of the "strange, almost impossible" predictions made by Watkins came true. Here is what futurologists Ian Pearson (IP) and Patrick Tucker (PT) think of your ideas.

1. Oceans will be extensively farmed and not just for fish (Jim 300)
IP: Likelihood 10/10. We will need to feed 10 billion people and nature can't keep up with demand, so we will need much more ocean farming for fish. But algae farming is also on the way for renewable energy, and maybe even for growth of feedstock (raw materials) or resource extraction via GM seaweed or algae.

PT: Good chance. According to Dennis Bushnell, chief scientist at the Nasa Langley Research Center, saltwater algae that's been genetically modified to absorb more nitrogen from the air than conventional algae could free up to 68% of the fresh water that is now tied up in conventional agriculture. This water could go to thirsty populations. Read more

Are Parnormal Skeptics Conducting a Modern-Day Witch Hunt?

type='html'>Brendan O'Neill says that the hounding of the medium "Psychic Sally" is becoming a modern-day witch-hunt. 

Once upon a time, the great and the good, usually men of the cloth, hunted and persecuted women who were believed to have mystical powers. Today, the great and the good, usually men of science, go after women who don’t have mystical powers but who claim to. Decent society once hounded witches; now it hounds pseudo-witches.

So it is with Sally Morgan, otherwise known as “Psychic Sally”, former adviser on supernatural matters to Princess Diana, self-styled communicator with the dead, and now hate-figure-in-chief to the rationalist, sceptical set. Judging from the slurry of ridicule dumped on Morgan by certain writers and activists over the past year, you could be forgiven for thinking she was single-handedly responsible for the spread of stupidity in modern Britain. She “preys” on her “vulnerable audiences”, we are told, talking “a load of crystal balls”, making the “gullible” and “lonely” believe in stuff that isn’t true. Some serious science writers even want to institute annual Sally-bashing get-togethers for clever, scientifically minded people, to which Morgan will be invited, so that she can perform her tricks, but obviously she won’t turn up and then she can be mocked even more! What larks! Read more

UFO Contact in Argentina: The Amelia Case

type='html'>Guillermo D. Gimenez explores the Amelia Case, a UFO contact incident, which took place in Necochea, Argentina.

On February 4, 1988 a strange circle measuring over a meter and a half in diameter, covered in fungi, was found at a private residence located across from the Miguel Lillo Park of the city of Necochea. The grass within the circle was much darker and overgrown than usual.

Mr. Basilio Lichowski, 63, noticed the strange circle in his summer home. “The first thing that surprised me was to see toadstools at this time of the year. Nothing like it had ever happened before, and I tore one out to show my wife, who pointed out how strange it all was.”

The perfect outline of the circle should be stressed. According to Lichowski himself, “it’s as though someone had used a compass to draw it.”

The couple has spent summers in Necochea for over 20 years. They reported no strange sounds in the night, nor did anything unusual attract their attention. But things weren’t over yet. Read more

The Lies of Fatima

type='html'>The apparition of the Virgin Mary at Fatima in origin had nothing to do with prophecies or, indeed, the Virgin Mary, says Philip Coppens. However, he says, through a series of manipulations, the Church created one of the most elaborate lies, which formed the backdrop of major political events.

In the last two centuries, the Church has made apparitions of the Virgin Mary an evermore important part of the Christian religious experience and doctrine. Some critics argue the popularity of the Catholic Faith is largely maintained by the popularity of the Virgin Mary. The so-called “Marian Era”, i.e. the period when the Virgin Mary began to appear and offer messages to those that saw her, began in the early 19th century, with a series of apparitions, of which Lourdes is no doubt the most famous. But the most intriguing apparition occurred in the early 20th century, in the Portuguese hamlet of Fatima.
The Virgin Mary is said to have appeared at Fatima six times, starting on May 13, 1917, with a final apparition on October 13, 1917, when she performed a great sun miracle, “which all shall see so that they may believe”. On the second or third apparition, the three young witnesses were allegedly given three secrets by the Virgin Mary. Two secrets were revealed in subsequent years, but the so-called “Third Secret of Fatima” was kept secret by the Vatican for almost a century. As a result, there was endless speculation about the nature and its importance. Rightfully so, as the Second Secret was linked with major political events of the 20th century. But what if all of these “secrets” were fabricated by the Vatican, for political and religious reasons?

The Secrets of the Virgin Read more

How to Report Paranormal Activity

type='html'>If you experience paranormal activity, here's a guide to reporting it to investigators.

Reporting paranormal activity is a touchy subject in an evolving society where some folks want the experiences to just go away and some seem to enjoy the intrusion and actually promote its continuation.

The paranormal is never black or white - but the two extremes might be a family who has encountered odd circumstances in a new residence and have actually become afraid of the events - to a more public venue like a restaurant or hotel which seems to draw patrons who choose to get up close to those seemingly otherworldly events. Read more

The Myth of Million Dollar Challenge

type='html'>Paranormal "skeptics" like to claim that the fact the nobody has passed the James Randi Million Dollar Challenge proves that paranormal abilities do not exist. However, Greg at The Daily Grail reveals how the Million Dollar Challenge is rigged against the challengers.

For ten years, the modern skeptical movement has wielded a cudgel against claims of the paranormal: the James Randi Million Dollar Challenge. In many debates over the possibility of psi abilities, the Challenge provides a final word for one side... [Randi's Million] "has so-and-so applied for the Challenge?" The financial reward offered by the James Randi Educational Foundation is seen by many skeptics as providing an irresistible motivation for anybody with paranormal ability - after all, if someone could genuinely exhibit such powers, surely they would step forward to take the million?

However, after ten years, the James Randi Educational Foundation (JREF) says nobody has even got past their preliminary testing. Furthermore, none of the 'big fish' - medium John Edward, spoon-bender Uri Geller, psychic Sylvia Browne - have applied (although Sylvia Browne did accept James Randi's direct challenge on Larry King Live, without going any further). And now, perhaps as a result of that fact, James Randi has announced that the Challenge will come to an end in two years, on March 6th, 2010.

But does the challenge really make a statement about the existence of the paranormal and/or psi abilities? According to paranormal investigator Loyd Auerbach (who, like Randi, is a member of the magic fraternity): Read more

Nessie Sonar Sighting Wins £1000 Prize

type='html'>A sonar sighting of a large mystery object wins the £1000 prize for the Best Nessie Sighting of the Year.

A sonar image of a large mystery object deep below the surface of Loch Ness has netted boat skipper Marcus Atkinson the Best Nessie Sighting of The Year Award — the first time in several years it has been presented by bookmaker William Hill.

The photograph, claimed by at least one seasoned Nessie spotter to the conclusive evidence of a creature, was a late contender in the contest which has been dormant following several lean years of close encounters with the loch’s most famous resident.

However, 2011 proved to be a bumper year with three “good” sightings reported to the Official Loch Ness Monster Fan Club which first launched the competition in conjunction with the bookmaker in the 1990s. Read more

Did Otherworldly Music Inspire Stonehenge?

type='html'>Did otherworldly music inspire Stonehenge? Researcher Steven Waller proposes another theory about the stone circle's purpose.

Five thousand years ago, so the legend goes, two pipers played in a field while a circle of merry maidens danced around them. Then they all turned to stone, leaving Stonehenge to mystify us for millennia. Other theories about the stone circle's purpose include an alien observatory, a burial site and an acoustic stadium.

Here at the American Association for the Advancement of Science meeting in Vancouver, Canada, archaeoacoustician Steven Waller - an independent researcher based in La Mesa, California - threw yet another idea into the mix. The stone circle, he says, may have been inspired by an auditory illusion that occurs when two identical instruments, such as pipes, play the same note at the same time. A person walking in a circle around the pipers hears the note's volume decrease at certain points where the two sound waves collide and cancel one another out. At these spots, it sounds as though a giant pillar is blocking the sound. Read more

Nicholas Cage Inspired by Alchemy and Shamanism

type='html'>Although actor Nicholas Cage may not be a vampire, apparently he is interested in the occult.

Earth’s history is rich with alchemists—Albertus Magnus, Hermes Trismegistus, Nicolas Flamel, Isaac Newton, Aleister Crowley, Alejandro Jodorowsky, Paracelsus, John Dee, Terrence McKenna and even Carl Jung. Alchemy was a proto-science that paved the way for modern science (chemistry, modern medicine, physics) but also had a spiritual, shamanistic aspect.

This is not to say that alchemists and shamans were and are officially coterminous, only that they both aspire to a better understanding of existence through various means: mysticism, magic, study, and drugs (which we know shamans have done, though whether Alchemists ever did is uncertain). In fact, McKenna attempted to synthesize alchemy with shamanism in various lectures, and described alchemists as pursuing a “magical theory of nature” (like Shamans) in the film “The Alchemical Dream.”

What does any of this have to do with Nicolas Cage? Well, it seems that Cage dabbles in alchemical and shamanistic techniques. Read more

Has Spring-Heeled Jack Returned?

type='html'>Spring-heeled Jack was thought to be a nineteenth century urban legend, but a recent sighting calls that into question.

Spring-heeled Jack, the legendary bogeyman familiar to students of British folklore, has been invoked by news of an extraordinary experience with a road ghost in Surrey.

Scott Martin and his family told the Surrey Comet they were confronted by a ‘dark figure with no features’ that vaulted over a dual carriageway and over a 15ft bank whilst on a taxi ride home late on Tuesday, 14 February.

The experience left Scott, his wife and four-year-old son Sonny shocked whilst the taxi-driver ‘admitted he didn’t want to drive back alone’ along the Ewell bypass near Epsom afterwards. Read more

Dog-Headed Pig Monster Sighted In Namibia

type='html'>A "dog-headed pig monster" has been sighted by Namibian villagers.

Some say it's a witch doctor, a warlock, or a work of black magic. Others say it's a hybrid animal somewhere between a dog and a pig. But whatever it is, residents in Namibia are saying the strange creature they've seen wreaking havoc on their villages is nothing they've ever encountered before, according to the website Life's Little Mysteries. Read more

Astral Travel and Lucid Dreaming

type='html'>Astral Travel is a natural ability that develops as we become more present in our daily lives. Gigi shares two techniques and a mantra that can help condition your consciousness to have astral adventures.

Does the Spear of Destiny Actually Exist?

type='html'>The Spear of Destiny (also known as the Holy Lance, Holy Spear, Lance of Longinus, Spear of Longinus or Spear of Christ) is the name given to the spear that pierced Jesus' side as he hung on the cross in John's account of the Crucifixion. Does the Spear of Destiny actually exist? Keith Veronese discusses the history of the legend.

A spear with a mystical background gives the one wielding it powers to bend the destiny of the world to his or her will. It sounds like a Dungeons and Dragons campaign, but truth is far more bizarre in this case, as the legend of the Spear of Destiny contains a poison pill clause — once the spear leaves the possession of a ruler, the individual dies within a matter of days.

Kings and dictators sought out a legendary spear that pierced the heart of Jesus of Nazareth, deemed the Spear of Destiny, with several different artifacts laying claim to the name over the centuries. Are any of the relics real? Is there any hope that the authentic Spear of Destiny is floating around somewhere? Read more

Chupacabras Blamed for Sheep Deaths in Mexico

type='html'>A chupacabras with fangs, claws, and wings is being blamed for 35 sheep deaths in Paracuaro, Mexico. 

Did a legendary chupacabras kill 35 sheep in the Mexican town of Paracuaro? That's what local citizens want to know as they ponder the mysterious deaths of their farm animals.

According to the UFO Chronicles website, the Mexican state Michoacan's Diario ABC reported that the unfortunate sheep were slain in the wee hours of March 1 with their bodies displaying claw and tooth injuries, especially under the neck.

One man who was looking after the sheep in their pens said he saw the creature responsible for the attacks. He reportedly said it had fangs, claws and wings. Read more

Hawking Is Spreading Disinformation Says Former Canadian Minister of Defense

type='html'>A former Canadian Minister of Defense says that the U.S. government has been hiding evidence of extraterrestirals for a very long time, and Stephen Hawking is spreading disinformation about extraterrestrial life.

Paul Hellyer, former Canadian Minister of Defense is an outspoken man who has no doubts UFOs are real alien spaceship.

Over the years he has made a number of public interviews and expressed his concern about a future intergalactic war.

Hellyer has also shown his disappointment in Stephen Hawking who according to Hellyer is spreading disinformation about extraterrestrial life.

In an interview on MSNBC, Paul Hellyer stated the U.S. Government has been hiding evidence of extraterrestrials for a very long time. He also said that we might be on the verge of an intergalactic war.

Hellyer fears that if the U.S. military builds a base on the Moon, they will be able to better observe alien spaceships and shoot at them whenever they decide.

Hellyer also points out that there is no evidence to assume that aliens are hostile. Read more

Physician Encounters Spirit Communication, Becomes a Medium

type='html'>Skeptico Host Alex Taskiris interviews Dr. Ian Rubenstein, a physician whose encounter with spirit communication led to him becoming a medium.

Interview with London physician Dr. Ian Rubenstein reveals how one doctor’s encounter with psychic phenomena led to Spiritualist Church mediumship.

Join Skeptiko host Alex Tsakiris for an interview with Dr. Ian Rubenstein author of, CONSULTING SPIRIT: A Doctor’s Experience with Practical Mediumship. During the interview Rubenstein discusses how he struggled to understand his psychic abilities: Read more

UFO Caught on Tape over Santiago Air Base

type='html'>A UFO was filmed over z Santiago air force base tailing fighter jets.

Is this the case UFO skeptics have been dreading?

Sightings of mysterious flying craft with capabilities unknown on Earth have confounded mankind throughout recorded history. Most have been convincingly explained away as unfamiliar aircraft, natural phenomena or illusions. But then there are the others, witnessed in our time by pilots and air traffic controllers, military leaders, scientists, law enforcement officers and other trained observers, sometimes with physical evidence, including corroboration on film and video. Read more

Buried UFO? Big Metal Object Found In Austria

type='html'>Is the metallic object found in a hole by Austrian farmer Franz Knoglinger a buried UFO?

An Austrian farmer looking for his lost cat stumbled upon a hole that he thinks might contain the greatest UFO find of all time.

Franz Knoglinger, 47, found the 25-foot-deep, perfectly round hole in northwestern Austrian field while searching for his misplaced kitty Sunday night. He pulled out every investigative trick in the book to learn what was at the bottom.

Throw a rock down the hole? Check.

"I was looking for our family cat Murlimann when I noticed the hole -- I didn't know how deep it was then so I dropped the stone down there, and heard a metallic clunk," he told the Austrian Times. Read more

The Legend of the Golem of Lauderdale

type='html'>The Golem of Prague is famous in Jewish folklore, but now Miami Paranormal has an account of the Golem of Lauderdale.

Miami Paranormal received this letter from a person who wishes to remain anonymous. While not 100% certain as to what this person saw, it is our opinion that the creature described is a Golem. If that is true then it is very exciting news because this would mean the legend of the golem is true. The Golem is an old Jewish folklore legend that tells of a creature made of clay or mud that is brought to life. Probably the most famous tale is the Golem of Prague.

“I have held off telling anybody about this for some time, at least two months. It was an experience that frightened me, and moreover, I thought I was crazy, and thought everyone would think the same. Well, I don’t have a problem with being crazy, but I don’t want to be THAT kind of crazy. This is often attributed to UFO’s but I have become convinced otherwise, largely by my own intuition and gut feeling. I keep going over this over and over again, but I cannot entertain the possibility that this was a figment of my imagination. I did not dream this during a drowsy spell behind the wheel of my truck. Read more